Web Analytics Vendor Evaluation

Lately, evaluating an appropriate Web Analytics vendor for your organizational data needs has become quite challenging especially; after the consolidation of the market by bigger players like IBM, Adobe, Oracle and Microsoft, and arrival of various small-ticket solutions claiming to deliver total cost of ownership with excellent support and limited customization capabilities. For the clients, it’s always a daunting task to choose between an established brand and, an aspiring brand. Most of the bigger players in the market claiming to deliver whole suite of products for all your digital needs, and on top of that, a nicely integrated analytics platform delivering a total cost of ownership.

 

On the other hand, we have a bunch of aspiring brands coming up almost every year, with their own packaged version of analytics tool claiming to make your life easier by delivering relevant data-metrics combination, limited customization capability, and a team of smart analysts with outstanding domain knowledge, and craving for a bigger pie of your business.

 

Among these players, who is the best fit for your company and how to find that player with confidence that adapts with your changing business needs, gives you on-demand support, better customization capabilities and without emptying your pockets?

 

At ConversionPath, we have a team of certified product specialists, who not only spends time consulting and training but, also gauging the market pulse and tracking what changes are going on in the marketplace so; if you are looking for a new web analytics solution in the market or, for an upgrade, contact our team of specialists and let the pros do their job.