Google, Omniture, Web Analytics Audit
Every year, we do a lot of Site & Data Audit Engagements for small and mid-size businesses and almost, 98% of these businesses are skeptical about their implementation of Omniture or Google Analytics, their underline business rules, their analytics vendor capabilities, and most importantly, should they be renewing their contract with the existing vendor or not?
At ConversionPath, we don’t recommend any of our clients to switch from their existing analytics vendor (such as Omniture, Google Analytics) unless and until, there is a strong business case behind it. Every year, we engage with lots of brands and retailers having merely 70% data accuracy, poor vendor support, un-met business needs and incomplete tagging; but, despite of that, we suggest these companies to stick with their existing vendor, and extract the best ROI from their current investment.
At ConversionPath, we strive for maximum potential output from the existing solution prior to building up a case for switching so; it doesn’t matter to us whether, you are using Omniture, UNICA, Coremetrics or may be, Google Analytics, you can still get most of your business questions answered by making smart and disciplined optimizations.
If you are in the same band-wagon like most of our other clients, don’t hesitate, just send us an email or give us a call, and we will be more than happy to share our experience with your team and bring you at a stage where, you would start seeing decent ROI from your investment.