Internationalization
Impact of Internationalization on the Analytics Strategy - Part 1
Posted At : Wed, 05/20/2009 - 12:28 | Posted By : Sushant Ajmani
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Shoppers Attitude, Cultural Differences, Brand Fanatics, Quality and Price Conscious, Best Service, Flexibility in the Return Laws, are some of the most common buzzwords in the Internet Retail market these days as, more and more retailers are localizing their online stores to different International Markets.
Does the International Traffic on my site overstating the Cart Abandonment %?
Posted At : Tue, 05/12/2009 - 21:05 | Posted By : Sushant Ajmani
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There are lot of Online Retailers in U.S who have a presence in the European, Asia Pacific, Latin America and Asian Markets while, a great % of the U.S Brands still doesn't offer International Shipping because of, non existence Fulfillment and Distribution Centers at these remote locations. But, they receive a lot of international search traffic because of brand awareness in these global economies, which lead the visitor to perform certain key conversion activities on the site such as Search, Product View, Cart Addition and Checkout Initiation.
