Path to Conversion
"An endeavor to provide insights in to Online Consumer Behavior and generate opportunities for Site & Marketing Optimization to impact micro and macro conversion metrics."
A/B or Multivariate Testing is not the new concept in the digital world. For over a decade now; we have been talking about these concepts and trying to bring them in the mainstream but, it’s been consistently neglected by the management and front-line teams due to various factors.
Friends, if you are looking to make your career in the field of Web Analytics or, wants to get the best out of your analytics implementation prior to the holiday season, do contact us to discuss on your training requirements on the following Adobe/Omniture Solutions.
Holiday 2010 - We are rolling out Ratings and Reviews solution on our website. We would like to know, what should be our measurement strategy and what direction should we give to our project team? PART - 2
In our last blog post, we were discussing on the measurement strategy for Reviews and Ratings Solution and how you can measure the ROI from this solution investment? In this post, we are going to continue that discussion and touch-base on the remaining business questions.
Does a 5 star rating product convert better than a 3 star rating product in the same merchandising category?
Holiday 2010 - We are rolling out Ratings and Reviews solution on our website. We would like to know, what should be our measurement strategy and what direction should we give to our project team? PART - 1
Ratings and Reviews solutions have become an integral part of brand’s ecommerce strategy. Over the last 3 years, various retailers and brands in the North America and Western European markets have gone for these kinds of solutions on their ecommerce platform. These solutions have not only cultivated the relation between a brand and consumer but, helped the brand generating additional sales and decrease the % of order returns on their website.
Holiday 2010 - Consistent rise in Online Retail Spending despite of higher Unemployment Rate and Lower Consumer Confidence.
We are at the end of 3rd quarter of 2010 with back to school shopping spree is over. Almost every retailer and brand in the industry is expecting an exciting and high margin holiday season unlike 2009 where, Promotional Discounts were quite predominant, and persuaded lot of retailers and brands to cut down their margins to meet the needs of frugal consumer segment having little confidence in the economy.