Our Management Team
Sushant is an experienced ecommerce consultant with core expertise in the area of Consumer Behavior Analysis, Segmentation, Predictive Modeling, Marketing ROI Analysis, Online Merchandising and Promotion Analysis. Sushant has over 11 years of experience in the online industry including, 9 years in the Retail and E-Commerce domain. Sushant has worked with some of the famous brands and retailers in the North America market such as; Burberry, Toys “R” Us, Calvin Klein, Harrah’s Entertainment, Kenneth Cole, Petsmart, ACE Hardware, Ralph Lauren, HomeClick, Sports Authority, GEICO and CDW.
Sushant is a certified Product Manager with exceptional skills in the area of Roadmap Designing, Product Marketing and Sales Support.
Sushant has been regularly conducting Ecommerce and Web Analytics Workshops in the APAC region in collaboration with Omniture.
Sushant has Bachelors Degree in Commerce from Delhi University, India.
|Director of Online Marketing|
Patrick has over 10 years of SEO and Paid Search experience with a strong background working with ecommerce clients. Patrick has planned, implemented, and managed SEO campaigns for such brands as Eastern Mountain Sports, Bally Total Fitness, ADT Security, and Abercrombie & Kent.
In addition, in his experience Patrick has overseen total portfolios of $50 million in annual Paid Search spend for such exclusive clients as the Armani Exchange, NHL, Reebok, Rockport, The Sports Authority, NASCAR, CBS Sports, among others.
Patrick leads a team of SEO and PPC professionals with strong backgrounds in campaign management, optimization, link building, and copywriting.
Beyond search, Patrick has extensive experience managing social media, email, and affiliate marketing for such clients as the NHL, The Sports Authority, CBS Sports, NASCAR, and Armani Exchange.
Patrick has a Bachelors Degree in Marketing from Villanova University.
|Director of Business Intelligence|
Bringing over 15 years of experience in information technology including datawarehousing, data mining and application development, Anthony co-founded ConversionPath with Sushant in United States, and is currently playing a role of a chief operating officer. His responsibilities include overseeing the operations and finances of ConversionPath, as well as contributing to the design and development of the ConversionPath and ConversionPath core service offering.
Before ConversionPath, Anthony Garcia was a technical manager at Sagent. In this role, Anthony evangelized the power of analytics for several years through sales presentations, seminars, training, and consulting services.
Anthony has also served in technical lead, managerial, and e-commerce analytics consulting roles at a leading e-commerce outsourcing firm and several online marketing and retail clients. Over the past three years, Anthony has used the Drupal and Pentaho open source platforms to develop a college internship program. Through this program, he's taught international college interns web development and marketing of online communities.
|Director of Organic Search|
Bronson has over 10 years of design, SEO and Organic Search experience within the hyper-competitive travel and online gambling industries.
Bronson has not only spent time managing the on-site optimization of client websites, products and organic search campaigns but also recruited, educated, trained and supported in-house link building teams currently working for some of the world's most respected egaming operators including prestigious Carmen Media brands such as JackpotCity.com, RiverBelle.com, GamingClub.com and JackpotCityBingo.com.
More recently, Bronson has joined the team as Director of Organic Search to oversee the development of cutting-edge customer acquisition initiatives which include publishing, content syndication, social media and link building strategies.
|Director of Analytics & Finance & Marketing|
Pooja is bringing over 6 years of experience in Finance and Marketing industry with core expertise in the area of Data Analytics, Market Research, Financial Planning and Financial Management.
Pooja co-founded ConversionPath, an Indian Division of ConversionPath with Sushant Ajmani, and is currently playing the role of Director of Finance & Marketing Analytics. In her current role, Pooja is responsible for formulation of Marketing & Financial Strategies, Cost Optimization, Generating leads via. Social networks and Creating brand awareness via search engines and affiliate partners.
Before joining ConversionPath, Pooja has worked with some of the eminent brands in the industry including HSBC, XL India Insurance and Agilent Technologies.
Pooja holds a Bachelor's Degree in Commerce (Honors) from Delhi University. Besides this, she has done her Diploma in Information Systems from National Institute of Information Technology.