Social Media Consultants
Lately, we have experienced lot of small and mid-size retailer and brands have started employing social media and social influencers to achieve their marketing and business needs. They are using the concepts like Social Media Marketing which is all about recognizing, accounting and tapping in to the fact that as your potential consumer makes a purchasing decision, he or she is being influenced by different circles of people through conversations with them, both online and offline. It is not enough to market to the consumer anymore; as a marketer you also have to market to each individual’s social influencers throughout the marketing funnel.
We are entering in to an era where, social features are becoming integrated into online display advertising, and social media is becoming both a paid and unpaid distribution mechanism for advertising content. Tools such as Facebook and Twitter have completely changed the traditional way of advertisement and brought a dramatic shift in the thought process of the online marketers. It's a time when, brands must socialize with their consumers and develop a credible social voice which provides a return on emotion to their consumers.
In our niche market segment we are seeing 3-6% of the Online Marketing Budget going towards Social Media, which has risen significantly in last 12-18 months, and forced a lot of small and mid-size retailers and brands to think out of the box, and explore new channels for brand awareness and customer acquisition.
Under the supervision of ConversionPath Social Media Consultants, both small and mid-size brands and retailers would be able to smartly and efficiently profile their social visitors, and gauge their Social Consumption and Contribution across Facebook, Twitter and other Social Media Channels. We are proficient in measuring the consumption and contribution behaviour of the social visitors, and how it is driving incremental sales and referral business for the brand.
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