Paid Search (PPC) Company
In our niche market segment, our clients usually allocate a staggering 65-70% of their Online Marketing Budget towards Paid Search Marketing. Out of which, a significant % goes towards Google followed by Bing. Most of this investment is geared towards Brand Awareness, Lead Generation, and Online Sales. Considering the % of investment going towards Paid Search channel, it becomes utmost important for an Online Marketing Manager to generate significant ROI from this channel by keeping the CPA (Cost per Acquisition) under control. To assist these Online Marketing Managers in achieving their aggressive marketing goals, our PPC company offers the following value added services in collaboration with the client in-house marketing team:
- We define a consistent and universal Tracking Code approach across all marketing channels and modify the Destination URLs accordingly.
- We define relevant visitor segments prior to executing the paid search campaigns, and gauge the performance of these individual visitor segments against relevant traffic and conversion metrics.
- During the execution of the campaigns, we work very closely with the Online Marketing and Content Teams, and keep them up-to-date on the campaign performance, and recommend optimizations in the Campaign Messaging, Landing Pages, AD Groups, Bid Keywords and Minimum Bids.
- On completion of the campaign, we do a post-mortem analysis of the campaign since its conception, and calculate ROI from the paid channel after considering both, Direct and Indirect costs incurred towards planning and execution of the campaigns.