Email Marketing Consultants
Relative to Search Engines, Email Channel gets merely 10-15% of the Online Marketing budget in our niche market segment. Both online brands and retailers leverage this channel primarily for executing Customer Retention and Cart Abandonment Campaigns. Below mentioned are some of the popular customer retention campaigns executed by our team of email marketing consultants in collaboration with the client's marketing team:
- % or $$ OFF Email Campaign for the newly Acquired Customers as a token of appreciation.
- Reviews and Ratings Email Campaign asking Customers for their valuable Feedback on their recent purchases and enticing them with a % or $$ OFF Discount on their next purchase.
- Post Checkout Survey Campaigns asking customers for their last shopping experience and enticing them with a % or $ OFF Discount on their next purchase.
- Cross-Sell or Up-Sell Email Campaign to drive incremental revenue from the newly acquired customers and boost their AOV.
- % or $$ OFF Email Campaign for the Brand Endorsers on the Social Networks.
- Holiday Campaigns for New, Repeat and Loyal Customers in order to generate incremental revenues and thank them for their business.
The success of all the above customer retention campaigns is based on the following core elements.
- Campaign Offer
- Frequency and Recency of Campaign Execution
- Segmentation Approach
- Campaign Messaging (Primarily, Subject Line and Body of the Email)
With the help of ConversionPath team of analytics consultants, you can plan, execute and gauge the performance of your customer retention and cart abandonment email campaigns. Our team of email marketing consultants would assist you in the following ways:
- We will assist your email marketing team in crafting the campaign messaging and offer considering the success and failure of the past retention programs.
- We will educate you on the optimal Recency and frequency rate of the email campaigns based on historical data
- We will assist you in defining the relevant segments for your targeted email campaigns based on various demographics, transactional and behavioural traits of the customers.
- We will perform a post-mortem analysis of your email programs after their completion, and will provide a consolidated reporting emphasizing the behavioural, transactional and email specific metrics from your transactional system, web analytics solution and email marketing system.
- Last but not the least, the results of our analysis would be discussed with the entire marketing team, and the numbers would be benchmarked for the next campaign in the pipeline.