Comparison Shopping Engine (CSE) Management
Comparison Shopping Engines (CSE) offers an exciting and transparent comparative platform to the price conscious online visitors. It's a platform that educates the online visitors about different brands and retailers competing in the same category. Both brands and retailers are responsible for uploading their product data feed after classifying their merchandise in to search engine specific categories. The success on comparison shopping engines is based on various factors such as, the pricing strategy, merchandise classification approach, category level bids, optimal usage of data feed attributes, product naming approach etc.
In our niche market segment, lot of small and mid-size retailers and brands are utilizing this channel as a part of their online marketing mix, and investing anywhere between 8-12% of their online marketing budget towards comparison shopping engines. Considering a decent % of budget going towards this channel, it's very important for the online marketers to generate significant ROI from this channel. To assist these online marketers meeting their goals, ConversionPath team of marketing consultants work very closely with the client’s Online Marketing team, and craft an actionable CSE Management Strategy which delivers significant results.
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