Digital Marketing Spend Optimization
By admin - Thu, 11/24/2011 - 11:37
Visitor Acquisition has always taken a center stage whenever we talk about Digital Marketing world. Over these years, billions of dollars have been spent to drive incremental traffic on the website and to maintain, a consistent growth in the unique visitors count. Lately, customer acquisition has become extremely challenging and frustrating for the digital marketing fraternity and particularly, after the arrival of social and mobile (Smartphones) era in last 2-3 years. The time has come when, the difference between online and offline is getting blurred, and it’s becoming really tough for the digital marketers to be efficient and proactive in regards to their channel spend.
In the current market conditions, the dependency on data has grown significantly high, and it won’t be incorrect to say that, the days of HIPPO’s (Highest Paid Person’s Opinion) are gone and now, it’s a time for analysts to come in the frontline, and create a data-driven culture in the organization where, every penny spent is measured, analyzed and benchmarked.
At ConversionPath, we believe in the philosophy of measuring every dollar spent towards acquisition and retention, and creating a culture in which, every marketing decision is based on data.
Our team of digital marketing consultants works closely with the digital marketers working at early stage start-ups and, small to mid size retailers and brands with annual revenue ranging between $20-$50 Million/Annum. These are those companies; that always strive to maintain decent site statistics month over month, and go for an aggressive growth rate year over year to get entitled for their next round of VC and Angel Funding. After all, it’s a numbers game, and if they are not able to produce decent growth numbers, they are not gonna get good valuations so; we work very closely with their digital marketing team, and assist them in defining an actionable and measurable digital marketing strategy, crafting an execution approach, measurement and benchmarking.
If you are any early stage start-up or, a small to mid-size retailer or brand with an annual revenue between $20 - $50 Million, who is struggling to gauge the effectiveness of your digital marketing spend, and not able to generate decent results for good valuation, contact us to discuss your specific business problems, and we will be more than happy to assist in your growth process.
Here is our value added-service offering under Marketing Optimization: