Omniture & Google Analytics Training

Overview

This intensive two-day course has been exclusively designed for those companies, who have recently entered in the online landscape or, got some exposure in the past but, wants to learn some fundamentals around Web Analytics, and evangelize themselves in the field of Web Analytics, Site Optimization, Marketing Spend Optimization, Merchandise Optimization, Process & Governance and last but not the least, how to build up a Data-Driven Culture in the organization.

Who would attend?

Ecommerce Manager, Online Merchandisers, Technical Leads, Developers, Content Specialists

How will I benefit?

You will gain a valuable difference between offline and online channel and learn; how the web analytics solution(s) can be leveraged to optimize different sections of the website, your online marketing budget, your merchandising approach, and conversion optimization.

What will I learn?

·         Defining Business KPIs and Metrics

·         Web Analytics for Site Optimization

·         Measuring Marketing Campaigns Online

·         Measuring Merchandising Techniques

·         Measuring Content Updates

·         Creating & Managing the Analytical Business Culture

If you are determined to extract the best ROI from your web analytics investment; do contact our training team to discuss your training needs, and accordingly, we will restructure our training agenda that caters your specific needs.

Overview 

This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store. 

This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity). 

It will also demystify the technical jargon commonly used in digital marketing: RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way. 

Who should attend? 

Marketers with some experience of offline channels but little or no exposure to online marketing channels, and people who need to know how all the pieces of the digital marketing jigsaw fit together, such as business owners and management teams. 

How will I benefit? 

You will gain a valuable understanding of the key differences between offline and online marketing, and how online can fit into a multichannel approach. You’ll understand which online channels are key in terms of customer acquisition, conversion and retention. Discover the success factors for different communications techniques, and the influence of other key factors such as the design and creative process. Importantly, discover ways to improve results delivered by digital marketing for the same budget. 

What will I learn? 

Why online marketing is so important, and how you can use the major channels to improve your customer communications. It will also demonstrate best practice methodology for the major channels such as email, search engines and advertising, using case studies to illustrate the benefits that can be achieved through proper execution. The course is broken down into manageable modules most of which include either exercises or case studies for you to work through. 

·         Digital Marketing Fundamentals

·         Planning & Strategy

·         Data Collection

·         Website Design & Usability

·         Tracking & Measurement

·         Creative Consideration

·         Digital Marketing Toolkit

·         Key Considerations and Next Steps 

If you have that hidden passion to crack the digital marketing code, and be an expert in this area, contact us to discuss your specific training needs, and we will restructure this program based on your expectations and goals.