Sushant Ajmani's blog

A/B or Multivariate Testing is not the new concept in the digital world. For over a decade now; we have been talking about these concepts and trying to bring them in the mainstream but, it’s been consistently neglected by the management and front-line teams due to various factors.

http://downtownecommerce.com/blog/analytics/how-to-build-governance-around-your-web-analytics-data-part-1

In last 2 years, 3TouchPoints has conducted series of Web Analytics and Digital Marketing workshops in Australia, Hong Kong and Singapore markets for some of the bigger Financial and Insurance companies along with, some of established Multi-channel retailers and brands like Corporate Express, Harvey Norman, Sony etc, and overall, it was a great experience engaging with some of best brains in the industry, and how they are laying a solid foundation for a profitable and sustainable digital landscape in the next 5 years.

Friends, if you are looking to make your career in the field of Web Analytics or, wants to get the best out of your analytics implementation prior to the holiday season, do contact us to discuss on your training requirements on the following Adobe/Omniture Solutions.

Friends, if you are looking to make your career in the field of Web Analytics or, wants to get the best out of your analytics implementation prior to the holiday season, do contact us to discuss on your training requirements on the following Adobe/Omniture Solutions.

China's massive economic machine is beginning to decelerate because of a combination of factors. Slowing property prices, stress in the banking system, weaker global demand for Chinese exports, the formal ending of the CNY/US$ peg, inflation and wage pressures all point to slower growth. There are also signs that the economy is rebalancing away from export-led growth to a model more strongly based on domestic demand. Political risk factors will focus on potential labour unrest and the likely reaction of the ruling Communist Party.

In our last blog post, we were discussing on the measurement strategy for Reviews and Ratings Solution and how you can measure the ROI from this solution investment? In this post, we are going to continue that discussion and touch-base on the remaining business questions.

Does a 5 star rating product convert better than a 3 star rating product in the same merchandising category?

Ratings and Reviews solutions have become an integral part of brand’s ecommerce strategy. Over the last 3 years, various retailers and brands in the North America and Western European markets have gone for these kinds of solutions on their ecommerce platform. These solutions have not only cultivated the relation between a brand and consumer but, helped the brand generating additional sales and decrease the % of order returns on their website.

75% will spend less, seek out sales or cut drastically in next 12 months

61% of consumers uncertain about Australia's financial future

65% believe in saving not spending

55% shop at different store for price over convenience

Almost 50% would forgo best brand for best price

52% spend time researching price online before buying

http://www.retail.org.au/index.php/news/Bleak_retail_outlook_as_consumer...

I still remember the title of Seth's earlier hardcover published in 1999 i.e. Permission Marketing - Turning Strangers in to Friends and Friends in to Customers.

Does the Mobile marketers in India following the same approach?

Does subscribing for a mobile connection means, implicit permission from the customer to the Mobile Carrier to share their customer database with all the SPAM Marketers in India?